Privacy Notice
VMAXHOME (the “Company,” “we,” “us,” or “our”) recognizes the importance of protecting your personal data in connection with our products and services. We know you care about how your information is collected, used, disclosed, and transferred outside the UAE. The information you share with us allows us to provide the products and services you need and want, appropriately tailored for you, not only from us but also from those within the VMAXHOME data ecosystem. We appreciate your trust that we will handle your personal data carefully and responsibly, while providing you with the very best personalized experience and customer service.
This privacy policy (this "Privacy Policy") applies to our retail stores, websites, mobile applications, call centers, social networking sites, online communication channels, and other locations where we collect your personal data. However, please read this Privacy Policy in conjunction with the terms and conditions of the particular service that you use. (This may be provided separately depending on the type of Personal Data we collect from you.)
For the purposes of this Privacy Policy, “Personal Data” means any information relating to an identified or identifiable natural person, as defined under applicable data protection laws.
We reserve the right to modify this Privacy Policy from time to time, so please review it frequently to see when it was last revised. Any changes to this Privacy Policy will become effective when we post the revised version on our website or mobile application. We will provide additional notice of any significant updates. If any modification affects your rights regarding sensitive data under this Privacy Policy, the Company will first obtain your consent, except as otherwise permitted by law.
1. What Personal Data we collect
We may collect or obtain the following types of information, which may include your Personal Data, directly or indirectly from you, from other sources, or through our affiliates, subsidiaries, business partners, or other companies. The specific type of Personal Data collected will depend on the context of your interactions with us and the services or products you request from us and from companies within our data ecosystem.
1.1. Personal details
Such personal details may include: title, full name, gender, age, occupation, qualifications, job title, position, business type, company name, nationality, country of residence, date of birth, marital status, number of family members and children, ages of children, and information on government-issued identification documents (e.g., national identification number, photograph of the national ID, control number on the reverse side of the national ID [Laser ID], social security number, passport number, tax identification number, driver’s license details, or similar identifiers).
Additional information may include immigration details such as arrival and departure dates, signature, voice, voice recordings, photographs, facial recognition features, CCTV records, workplace details, education records, insurance information, license plate numbers, house registration, household income, salary, and personal income.
1.2. Contact details
Such contact details may include: postal address, delivery details, billing address, residential address, workplace address, and the address shown on your national identification card. They may also include telephone number, fax number, email address, LINE ID, Facebook account/ID, Google ID, Twitter ID, and other identifiers from social networking sites. In addition, we may collect your contact person’s details (e.g., telephone number, information contained in any correspondence such as written communication with you), as well as any other contact information you provide to us.
1.3. Membership details
Such membership and account details may include: account information, member card number, reward points, and member ID (e.g., The 1 member card number, The 1 ID, Siebel ID, customer ID). They may also include member type, customer type, membership registration date and month, membership period, bank account and payment details, as well as service and product applications (e.g., membership applications, insurance applications).
1.4. Financial details
Such as debit/credit card or bank information, credit/debit card number, credit card type, issuance/expiration date, cycle cut,account details,bank account details,prompt pay number payment details and records,your information regarding the risk profile for the business partner, credit rating and solvency, information in accordance with the declaration of suitability,suitability of transactionandany other financial details;
1.5. Transaction details
Such transaction details may include information about payments to and from you, payment dates and times, payment amounts, refund details and amounts, loyalty points, date and location of purchase, purchase or order numbers, appointment dates for services, and address, date, and time for pick-up or delivery. They may also include acknowledgements of receipt, recipient’s email signature, warranty details, complaints and claims, booking information, rental details, transaction history, transaction status, purchasing behavior, and any other details of products and services you have purchased. This may further include information arising from the use of products or services provided on our platform, such as e-wallets, digital assets, lending products, insurance products, and products related to wealth management.
1.6. Technical details
Such technical details may include Internet Protocol (IP) address, cookies, Media Access Control (MAC) address, web beacons, logs, and device identifiers (such as International Mobile Equipment Identifier [IMEI], Electronic Serial Number [ESN], Mobile Equipment Identifier [MEID], and Serial Number [SN]). They may also include device model and type, formats of software and hardware when the device is activated in the system, network and connection details, access records, single sign-on (SSO) data, login logs, access time and location, time spent on each page, GPS coordinates (latitude and longitude), applications downloaded on communication devices, search history, browsing details, browser type and version, time zone settings and location, browser plug-in types and versions, operating system and platform, and other technologies on devices you use to access the platform. This may further include any other technical information arising from the use of our platform and systems.
1.7. Behaviour details
Such behavioral details may include information about your purchasing behavior and data generated through the use of our products and services.
1.8. Profile details
Such profile and activity details may include your username and password, profile information and picture, purchases, order history, items bought and their quantities, product recalls initiated by you, orders placed via our website, Cash on Delivery details, order IDs, financial records, and PINs. They may also include your interests, preferences, feedback and survey responses, satisfaction survey results, social media engagement, participation details, loyalty program information, use of discount codes and promotions, customer order descriptions, customer service interactions, attendance at trade exhibitions and events, litigation records, and information from testing and trials.
1.9. Usage details
Such usage details may include information on how you browse or use our websites, platforms, applications, products, and services. They may also include products in the customer’s cart, wish list records, flash sale reminder records, follow-shop records, timestamps of the last click, and Q&A records.
1.10. Marketing and communication details
Such marketing and communication details may include your preferences in receiving marketing from us, our affiliates, subsidiaries, business partners, or other companies, as well as your communication preferences.
1.11. Sensitive data
Such asrace,religion, political opinions,fingerprints, facial recognition,person identity information(biometrics) , face, information from the iris recognition, physical or mental health or condition, genetic data, medical history, disability and criminal records.
If you provide Personal Data of any third party to us (e.g., their name, family name, address details, telephone number for emergency contact, or family member income), or if you use our services on any of our platforms with your consent, we may access and collect third-party personal information relating to you. This may include information such as names, pictures, phone numbers, and other personal and contact details of family members, friends, emergency contacts, recommended persons, or referrals accessible from your mobile number. Please ensure that this Privacy Policy is provided to such third parties for their acknowledgement and, where necessary, for obtaining their consent.
We will only collect, use, or disclose sensitive data on the basis of your explicit consent, or where permitted or required by applicable law.
We only collect the information of children, quasi-incompetent persons, and incompetent persons where their parent or guardian has given their consent.We do not knowingly collect information from customers under the age of 18 without their parental consent when it is required, or from quasi-incompetent persons and incompetent personswithout their legal guardian's consent.In the event we learn that we have unintentionally collected personal information from anyone under the age of 18 without parental consentwhen it is required,or from quasi-incompetent persons and incompetent persons without their legal guardians, we will delete it immediately or process only if we can rely on other legal bases apart from consent.
2. Why we collect, use or disclose your Personal Data
2.1. The purpose for which your consent would be required
Marketing and Communications: We collect, use, and disclose your Personal Data to provide privileges, promotions, discounts, special offers, advertisements, notices, news, information, and other marketing communications related to the products and services offered by us, VMAXHOME, our affiliates, subsidiaries, and business partners. Such processing is carried out where we cannot rely on other legal bases and therefore requires your consent.
2.2. The purposes we may rely on and other legal grounds for processing your Personal Data
We may also rely on the following legal bases for processing your Personal Data:
1) Contractual basis – for the initiation or fulfilment of a contract with you.
2) Legal obligation – for compliance with applicable legal requirements.
3) Legitimate interest – for the purposes of our legitimate interests and those of third parties.
4) Vital interest – for preventing or addressing a danger to a person’s life, body, or health.
5) Public interest – for the performance of a task carried out in the public interest or in the exercise of official authority.
We may collect, use and disclose your Personal Data for the following purposes
1) To provide products and services to you
We collect, use, and disclose your Personal Data for the purpose of entering into a contract and managing our contractual relationship with you. This includes:
- Supporting and performing activities related to the services or products you obtain from us.
- Completing and managing bookings, and carrying out financial transactions and payment-related services, including transaction checks, verification, and cancellations.
- Processing your orders, deliveries, collections, and returns, as well as handling refunds and exchanges of products or services.
- Providing updates on the delivery of products and performing internal warehouse activities, such as picking, packing, and labelling of packages.
- Verifying warranty periods.
- Providing aftersales services, including maintenance and facility reservations.
2) Marketing and Communications
We may collect, use, and disclose your Personal Data to provide privileges, promotions, discounts, sales offers, advertisements, notices, news, updates, and other marketing communications related to the products and services offered by us, VMAXHOME, our affiliates, subsidiaries, and business partners.
3) Promotions, special offer, loyalty programs, reward programs, prize draws, competitions, and other offer promotions
We may collect, use, and disclose your Personal Data to allow you to participate in or benefit from promotions, special offers, loyalty and reward programs, sweepstakes, privileges, prize draws, competitions, and other promotional activities (e.g., sending you reminder emails or transferring your Personal Data to business partners). This also includes participation in activities and seminars, as well as services related to advertising.
Such processing may involve:
- Administering your account, gift, and event registrations.
- Processing, collecting, adding, exchanging, earning, redeeming, paying, and transferring points.
- Examining your entire user history, both online and offline.
- Providing and issuing gift vouchers, gift cards, and invoices.
4) Registration and Authentication
We may collect, use, and disclose your Personal Data to register, verify, identify, and authenticate you and your identity.
5) To manage our relation ship with you
We may collect, use, and disclose your Personal Data for the purpose of managing our relationship with you. This includes:
- Contacting and communicating with you as requested, or in relation to the products and services you obtain from us, VMAXHOME, our affiliates, subsidiaries, and business partners.
- Handling customer service-related queries, requests, feedback, complaints, claims, disputes, or indemnity matters.
- Providing technical assistance and resolving technical issues.
- Processing and updating your information.
- Facilitating your use of our products and services.
6) Personalization,profiling and data analytics
We may collect, use, and disclose your Personal Data for the purposes of personalization, analytics, and business improvement. This includes:
- Recommending products and services that may be of interest to you.
- Identifying your preferences and personalizing your experience.
- Learning more about you, the products and services you receive, and other products and services you may be interested in.
- Measuring your engagement with products and services.
- Undertaking data analytics, data cleansing, data profiling, market research, surveys, assessments, statistical analysis, segmentation, and monitoring consumption trends and patterns.
- Profiling based on the processing of your Personal Data, for example by analyzing the types of products and services you use and how you prefer to be contacted.
- Improving business performance and adapting our content to identified preferences.
- Determining the effectiveness of promotional campaigns and identifying and resolving issues with existing products and services.
- Developing qualitative information.
For these purposes, we process your Personal Data for your interest and benefit, and for the legitimate interests of VMAXHOME, our affiliates, subsidiaries, and business partners, provided that such interests are not overridden by your fundamental rights to personal data. Where required by law, we will request your consent.
7) To improve business operations, products, and services
We may collect, use, and disclose your Personal Data to evaluate, develop, manage, and improve our services, products, systems, and business operations for you and all customers within VMAXHOME’s data ecosystem, including our business partners. This includes:
- Identifying and resolving issues.
- Creating aggregated and anonymized reports.
- Measuring the performance of our physical products, digital properties, product features, and marketing campaigns.
- Developing business models, including models for loan consideration, insurance, and debt collection.
8) Tolearn more about you
We may collect, use, and disclose your Personal Data to learn more about the products and services you receive, as well as other products and services you may be interested in. This may include profiling based on the processing of your Personal Data, for example by analyzing the types of products and services you use from us and how you prefer to be contacted.
9) Functioning of the sites, mobile application, and platform
We may collect, use, and disclose your Personal Data to administer, operate, track, monitor, and manage our websites and platforms to ensure that they function properly, efficiently, and securely. This includes:
- Facilitating your experience on the sites and platforms.
- Improving the layout and content of the sites and platforms.
10) IT Management
We may collect, use, and disclose your Personal Data for business management purposes, including:
- IT operations.
- Management of communication systems.
- Operation of IT security and IT security audits.
- Internal business management to meet compliance requirements, policies, and procedures.
11) Compliance with regulatory and compliance obligations
We may collect, use, and disclose your Personal Data to comply with legal obligations, legal proceedings, or government authorities’ orders, which may include orders from authorities outside the United Arab Emirates. We may also cooperate with courts, regulators, government authorities, and law enforcement bodies when we reasonably believe we are legally required to do so, and when disclosing your Personal Data is strictly necessary to comply with such legal obligations, proceedings, or orders.
This includes:
- Providing and handling VAT refund services.
- Issuing tax invoices or full tax forms.
- Recording and monitoring communications.
- Making disclosures to tax authorities, financial service regulators, and other regulatory and governmental bodies.
- Investigating and preventing crime.
12) Protection of our interests
We may collect, use, and disclose your Personal Data to protect the security and integrity of our business and to exercise our rights or protect our legitimate interests where necessary and lawful. This includes:
- Detecting, preventing, and responding to fraud claims, intellectual property infringement claims, or violations of law.
- Managing and preventing loss of our assets and property.
- Ensuring compliance with our terms and conditions.
- Detecting and preventing misconduct within our premises, including through the use of CCTV.
- Following up on incidents.
- Preventing and reporting criminal offences.
13) Fraud detection
We may collect, use, and disclose your Personal Data to verify your identity and to conduct legal and regulatory compliance checks (for example, to comply with anti-money laundering regulations and to prevent fraud).
This includes:
- Performing sanction list checks.
- Conducting internal audits and maintaining records.
- Managing assets and systems.
- Implementing other business controls.
14) Corporate transaction
We may collect, use, and disclose your Personal Data in the event of a sale, transfer, merger, reorganization, or similar corporate transaction. In such circumstances, your Personal Data may be transferred to one or more third parties as part of the transaction.
15) Risks:
We may collect, use, and disclose your Personal Data to perform risk management, conduct performance audits, and carry out risk assessments. This may also include other related activities necessary to safeguard our operations, ensure compliance, and support sound business practices.
16) Life:
We may collect, use, and disclose your Personal Data to prevent or mitigate risks to a person’s life, body, or health.
If you fail to provide your Personal Data when requested, we may be unable to deliver certain products or services to you.
3. To whom we may disclose or transfer your Personal Data
We may disclose or transfer your Personal Data to the following third parties who collect, use, and disclose Personal Data in accordance with the purposes set out in this Privacy Policy. These third parties may be located in the United Arab Emirates or in other jurisdictions outside the United Arab Emirates.
You may review their privacy policies to learn more about how they collect, use, and disclose your Personal Data, as you may also be subject to their privacy policies.
3.1. The company within VMAXHOME's data eco system
As VMAXHOME Co., Ltd. is part of the data ecosystem of VMAXHOME, which collaborates and shares certain customer services, products, and systems, including website-related platforms and systems, we may need to disclose or transfer your Personal Data to, or otherwise allow access to such Personal Data by, other companies within VMAXHOME’s data ecosystem for the purposes set out in this Privacy Policy.
3.2. Our service providers
We may use other companies, agents, or contractors to perform services on our behalf or to assist with the provision of products and services to you. We may share your Personal Data with our service providers or third-party suppliers, including but not limited to:
1. IT infrastructure, software, website, and technical service providers.
2. Warehouse and logistics service providers.
3. Payment service providers.
4. Research agencies.
5. Analytics service providers.
6. Survey agencies.
7. Auditors.
8. Marketing, advertising, media, and communications agencies.
9. Call centers.
10. Campaign and event organizers.
11. Sales representative agencies.
12. Telecommunications and communication service providers.
13. Payment system, authentication, and chip service providers and agents.
14. Outsourced administrative service providers.
15. Data storage and cloud service providers.
16. Verifying and data-checking service providers (e.g., Netbay and Department of Provincial Administration).
17. Dispatchers.
18. Printing service providers.
In the course of providing such services, our service providers may have access to your Personal Data. However, we will only provide them with the Personal Data that is necessary to perform their services, and we require them not to use your Personal Data for any other purposes.
3.3. Our business partners
We may transfer your Personal Data to our business partners in the industries of banking, finance, credit, loans, asset management, investment, insurance, credit cards, telecommunications, marketing, retail, e-commerce, warehousing, logistics, wellness, lifestyle products and services, spa and fitness, reward and loyalty programs, and data analytics. This may include platform sellers or providers with whom we jointly offer products or services, or whose products or services may be offered to you.
Any Personal Data shared in this way will be governed by the third party’s privacy policy and not by this Privacy Policy.
3.4. Social networking sites
We allow you to login on our sites and platforms without the need to fill out a form.If you log in using the social network login system, you explicitly authorize us to access and store public data on your social network accounts(e.g.Facebook, Google, Instagram) , as well as other data mentioned during use of such social network login system.In addition, we may also communicate your email address to social networks in order to identify whether you are already a user of the concerned social network and in order to post personalized, relevant adverts on your social network account if appropriate.
We allow you to log in to our sites and platforms without completing a separate registration form. If you choose to log in using a social network login system, you explicitly authorize us to access and store public data from your social network accounts (e.g., Facebook, Google, Instagram), as well as other data provided during the use of such login systems.
In addition, we may communicate your email address to social networks in order to identify whether you are already a user of the relevant social network and, where appropriate, to enable the posting of personalized and relevant advertisements on your social network account.
3.5. Third parties required by law
In certain circumstances, we may be required to disclose or share your Personal Data in order to comply with a legal or regulatory obligation. This may include disclosure to law enforcement agencies, courts, regulators, government authorities, or other third parties where we reasonably believe such disclosure is necessary to comply with legal or regulatory requirements, to protect our rights or the rights of third parties, to safeguard individuals’ personal safety, or to detect, prevent, and address fraud, security, or safety issues.
3.6. Professionaladvisors
This includes professional advisors such as lawyers, technicians, and auditors who assist in operating our business and in defending against or pursuing legal claims.
3.7 Assignee of rights and/or obligations
Third parties acting as our assignees, in the event of any reorganization, merger, business transfer (whether in whole or in part), sale, purchase, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock, may receive your Personal Data as part of such a transaction.
Such parties will be required to comply with this Privacy Policy to ensure that your Personal Data is respected and protected.
4. International transfers of your Personal Data
We may disclose or transfer your Personal Data to third parties or servers located overseas. The destination countries may not provide an equivalent level of Personal Data protection as required under applicable laws.
We take appropriate steps and measures to ensure that your Personal Data is securely transferred and that the receiving parties implement adequate protection standards or other safeguards as permitted by law.
Where required by law, we will obtain your consent prior to any cross-border transfer of your Personal Data.
5. How long do we keep your Personal Data
We retain your Personal Data for as long as is reasonably necessary to fulfil the purposes for which it was collected and to comply with our legal and regulatory obligations.
However, we may be required to retain your Personal Data for a longer period of time, as mandated by applicable laws and regulations.
6. Security of your Personal Data
The Company recognizes the importance of maintaining the security of your Personal Data. Therefore, the Company endeavours to protect your information by implementing appropriate security measures in accordance with confidentiality and data protection safeguards. These measures are designed to prevent loss, unauthorized or unlawful access, destruction, use, alteration, rectification, or disclosure of your Personal Data.
In addition, the Company ensures that the methods of collecting, storing, and processing your Personal Data, including physical safety measures, are consistent with the Company’s information technology security policies and guidelines.
7. Cookies and how they are used
If you visit our websites, we may automatically collect certain information from you through the use of cookies and similar technologies. These cookies help us analyze trends, administer our websites, track users’ movements, and remember user preferences.
Some cookies are strictly necessary for the proper functioning of our websites. Other cookies are used to enhance your browsing experience by tailoring content to your interests and facilitating your interactions with our websites.
You may manage your cookie preferences through your browser settings. Please note, however, that disabling certain cookies may affect your ability to access or use specific features of our websites.
Cookies are small pieces of information or text placed on your device when you visit a website. They are used to store or track information about your use of the website, and may assist in analyzing trends, administering our websites, tracking users’ movements, or remembering user settings.
Some cookies are strictly necessary for the proper functioning of the site. Without them, certain features may not be available. Other cookies allow us to enhance your browsing experience by tailoring content to your preferences and facilitating your interactions with the site. For example, they may securely remember your username and your language preferences.
Most Internet browsers allow you to choose whether to accept or reject cookies. You may also remove or block cookies through your browser settings.
Please note that rejecting, removing, or blocking cookies may affect your user experience. Without cookies, your ability to use certain features or areas of our websites may be limited.
In addition, certain third parties may issue cookies through our websites to deliver advertisements tailored to your interests based on your browsing activities. These third parties may also collect information such as your browser history or other data to understand how you arrived at our websites and the pages you visit after leaving our websites.
Information collected through these automated means may be associated with the Personal Data you have previously submitted on our websites.
8.Your rights as a data subject
Subject to applicable laws and exceptions thereof, you may have the following rights to:
Subject to applicable laws and exceptions, you may have the following rights:
1) Access – You have the right to access or request a copy of the Personal Data that we collect, use, or disclose about you. For your privacy and security, we may require you to verify your identity before providing the requested information.
2) Rectification – You have the right to request correction of incomplete, inaccurate, misleading, or outdated Personal Data that we collect, use, or disclose about you.
3) Data Portability – You have the right to obtain the Personal Data we hold about you in a structured, electronic format and to transfer such data to another data controller, where (a) the Personal Data was provided by you, and (b) the processing is based on your consent or necessary to perform a contract with you.
4) Objection – You have the right to object to certain types of collection, use, or disclosure of your Personal Data, including the right to object to direct marketing.
5) Restriction – You have the right to request that we restrict the use of your Personal Data in certain circumstances.
6) Withdraw Consent – Where you have provided consent for the collection, use, or disclosure of your Personal Data, you have the right to withdraw that consent at any time.
7) Deletion (Right to be Forgotten) – You have the right to request that we delete or anonymize your Personal Data. However, we may not be obligated to do so if retention is required to comply with a legal obligation or to establish, exercise, or defend legal claims.
8) Lodge a Complaint – You have the right to file a complaint with the competent data protection authority if you believe that our collection, use, or disclosure of your Personal Data is unlawful or non-compliant with applicable data protection laws.
9. Our Contact Details
If you wish to contact us to exercise your rights relating to Personal Data, or if you have any queries regarding your Personal Data under this Privacy Policy, please contact us.
If you need to permanently cancel your account, you may also contact us to submit such a request.
